1:1 BUSINESS ADVISORY FOR OWNERS OF ESTABLISHED BUSINESSES
You’ve built a team.
Why does everything still come back to you?
You want a business that takes care of your people, creates more freedom, and makes a meaningful impact. But when every decision comes back to you, the daily demands crowd out that bigger purpose.
Through one-to-one business advisory with Joe Koenig, build clearer direction, stronger team ownership, and accountability so your company can move forward without you carrying every decision.
Free · 45 minutes · A conversation about your business and where you’re stuck.
THE PROBLEM
Your team is busy. You’re still carrying too much.
Decisions wait for your approval. Your calendar fills with interruptions, and the work only you can do gets pushed aside.
You’ve discussed the priorities. But unless you check in, remind people, or step in yourself, you’re unsure what will get done.
You want to trust your team. You also need to know that customers, commitments, and the business will be taken care of.
When this keeps happening, the future you want to build gets whatever time is left. Your business needs a way to move forward without every issue landing on your desk.
YOUR GUIDE
A thinking partner who understands the weight of ownership.
When your team looks to you for answers, it can be hard to find someone to help you think through your own questions.
I co-founded a software company, grew it to more than $10 million in annual recurring revenue, and sold it to private equity. Along the way, I learned some hard lessons about holding on to responsibilities too long and chasing revenue that pulled us away from our priorities.
I bring that experience to our work together: helping you think through difficult decisions, focus on what matters, and put the next steps into practice - with the business and life you want to build in view.
Joe Koenig
THE WORK BEHIND THE CHANGE
Give your team what they need to take ownership.
Letting go gets easier when the business can support it. We use the Compound Impact System to connect your direction, priorities, numbers, and people—starting with your most pressing issue.
01
A direction people understand.
Clarify how your values shape why the business exists, the good you want it to do, and where you want it to go. Give your team a purpose they can understand and a shared basis for making decisions.
02
Priorities people can act on.
Turn your vision—including your profit and giving goals—into annual, quarterly, and monthly priorities, with clear responsibility for the work that moves them forward.
03
Visibility you can use.
Choose the operating metrics that help you see progress, spot problems, and know when to step in—without chasing updates all day.
04
People equipped to own the work.
Evaluate roles, ability, and expectations. Identify where someone needs clearer direction, development, or a different responsibility.
05
Follow-through you can build on.
Establish a rhythm for reviewing commitments and addressing missed expectations. Work on giving your team room to act while staying appropriately involved.
These areas work together. We focus where your business needs help first.
A SIMPLE WAY TO BEGIN
Start with what’s landing on your desk.
STEP 1
In a free 45-minute discovery call, we’ll discuss your business, your team, and why you’re reaching out. We’ll explore whether business advisory is a good fit.
STEP 2
Start a focused 90-day engagement with six private advising sessions. Complete the full diagnostic before our first session, then review it with Joe and agree on where to focus.
STEP 3
We’ll work through decisions, next steps, and what gets in the way. You’ll lead the changes in your business, with guidance and accountability as you go.
PURPOSE, PEOPLE, AND GENEROSITY
Give your profit a purpose.
Your desire to give deserves a place in your business plan.
We’ll explore the causes you care about and why they matter to you, set a specific dollar goal for giving, and work backward to the profit your business needs to support it. That goal becomes part of the direction you’re building toward and the progress we review together.
Care for the people you employ.
Put your values into practice through good jobs, clear expectations, fair compensation, and opportunities for people to grow.
Strengthen your community.
Identify the people and needs close to home that you want your business to support through giving and service.
Look beyond your community.
Connect with needs around the world and the causes that matter to you. Give that global concern a place alongside your local commitments.
Your business can support the people you employ, the causes you care about, and the life you want for your family. We’ll connect those priorities to practical business decisions and goals.
First Principals
90 days · Six private sessions · $5,000
Lasting impact starts with what you invest today.
A focused business advising engagement to help you understand where your business stands, choose what needs attention most, and begin putting practical improvements into action.
Full Compound Impact business assessment
Six private, one-hour advising sessions with Joe
Focused action plan built around your priorities
Practical tools and guidance tailored to your business
Between-session support through Slack or email
Closing progress review and plan for your next 90 days
You bring knowledge of your business and the commitment to act. I bring experience, structure, and practical guidance. You and your team put the decisions into practice.
At the end of 90 days, continue independently or choose ongoing advising. No automatic renewal.
Questions you may be asking.
How do my values and giving goals fit into the work?
We clarify what you want your business to make possible and connect that purpose to practical priorities. If giving is part of your goals, we identify causes you care about and work backward from a specific giving target to the profit needed to support it. Your goals reflect your values and circumstances, with room for both local and global impact.
What if my most urgent problem is something else?
We start there. The Compound Impact System covers Identity, Market, People, Aim, Consistency, and Tracking. Team ownership may bring you here, but your most pressing issue determines where we begin.
Will you work directly with my team?
The advisory relationship is primarily with you, the owner. I help you think through decisions, prepare for conversations, and guide implementation. When useful, I may choose to involve others, but direct team management is not part of the standard engagement.
Can I ask questions between sessions?
Yes. Slack and email are available for brief questions, with phone contact for urgent issues. My standard response time is within one business day, and I’m often quicker. Larger topics may need a scheduled session so we can give them proper attention.
What is the commitment?
First Principals is $5,000 for 90 days and six private, one-hour advising sessions. We finish with a progress review and a plan for your next 90 days. You can continue independently or choose ongoing advising. There is no automatic renewal.
Do I need to complete a diagnostic before the discovery call?
The short diagnostic is helpful, and I encourage you to complete it beforehand. It isn’t required to have the conversation. The full diagnostic comes after you sign up, before your first paid advisory session.
YOUR NEXT STEP
Let’s talk about what keeps coming back to you.
Tell me about your business, your team, and the issue taking up too much of your attention—and the bigger purpose you want your business to serve. We’ll explore where you need help and whether working together makes sense.
Book a free 45-minute discovery call with Joe.