You don't need another framework. You need someone who's already been where you're going.
I've built a software company past $10M in recurring revenue and sold it to private equity. I've founded a nonprofit business that funds clean water projects around the world. And I've learned — often the hard way — which lessons actually transfer. Now I help Christian owners of established businesses build companies that compound.
The story
I've spent my career at the intersection of technology, business, and mission. I started as a software engineer, served as CIO for the Missouri Department of Health and Senior Services, then co-founded a software company that I grew to over $10M in annual recurring revenue before selling it to private equity.
Neither the growth nor the exit was as clean as that sentence makes it sound. The lesson I learned slowest was delegation. For years I managed our AWS infrastructure myself — the thing the entire company ran on — because I was convinced nobody would look after it as carefully as I would. What actually happened was the opposite of what I feared: I didn't have the time, so we fell further and further behind on updates, and the risk I was trying to prevent was the one I was creating. When I finally handed it off, it got done faster and better than I'd been doing it.
The harder lesson was learning to turn down revenue. We built products we never should have built because someone was willing to pay for them, and that was time we weren't spending taking our core products into new markets. I believe the business would have been worth more if I'd learned to say no sooner.
But the experience that changed how I define business success wasn't an exit or a revenue milestone. In 2010, I traveled to Uganda — and what I saw there rewired how I think about business and purpose. It led me to found Three Avocados, a non-profit coffee company that funds clean water projects in developing countries. That trip taught me that business, done right, is one of the most powerful forces for good on the planet.
Now I'm taking everything I've learned — the wins, the hard lessons, the faith that held it all together — and investing it into a community of business owners who believe the same thing.
The vision
Other business coaches aim to help you grow your revenue. Compound Impact System was built to do something bigger.
I believe that a Christian business owner who is growing spiritually, thinking clearly, leading well, and giving generously doesn't just build a better company — they change the lives of their employees, fund work around the world, and create a legacy that outlasts them.
That's the compounding effect I'm after: a stronger business that creates good jobs, strengthens your community, helps people around the world living in poverty — and still builds wealth and freedom for you and your family.
Why faith is part of how I work
I'm a Christian. I believe the resources entrusted to me — including this business — are meant to be stewarded toward something bigger than my own bank account. That belief shapes how I run my own business, and it's the foundation of how I coach others.
The Compound Impact System is built for owners who share that conviction. You don't have to be a Christian for the framework itself to work — the principles apply to any business — but the conversations, the language, and the way Identity gets defined are tuned for owners who want their faith and their work to be one thing, not two.
Work with me
1:1 Coaching
An outsourced executive partner across all six Principals — at monthly, twice-monthly, or weekly cadence, matched to the season you're in. For owners who are stuck, overwhelmed, or growing fast.
Compound Impact Groups
A small fellowship of 8 Christian business owners walking through the system together. Monthly group calls facilitated by Joe, peer accountability, shared Slack — the people who will tell you what you can't see from inside it.