You don't need another framework. You need someone who's already been where you're going.
I've built a software company past $10M in recurring revenue and sold it to private equity. I've founded a nonprofit business that funds clean water projects around the world. And I've learned — often the hard way — which lessons actually transfer. Now I help owners of established businesses build companies that compound.
The story
I've spent my career at the intersection of technology, business, and mission. I started as a software engineer, served as CIO for the Missouri Department of Health and Senior Services, then co-founded a software company that I grew to over $10M in annual recurring revenue before selling it to private equity.
Neither the growth nor the exit was as clean as that sentence makes it sound. The lesson I learned slowest was delegation. For years I managed our AWS infrastructure myself — the thing the entire company ran on — because I was convinced nobody would look after it as carefully as I would. What actually happened was the opposite of what I feared: I didn't have the time, so we fell further and further behind on updates, and the risk I was trying to prevent was the one I was creating. When I finally handed it off, it got done faster and better than I'd been doing it.
The harder lesson was learning to turn down revenue. We built products we never should have built because someone was willing to pay for them, and that was time we weren't spending taking our core products into new markets. I believe the business would have been worth more if I'd learned to say no sooner.
But the experience that changed how I define business success wasn't an exit or a revenue milestone. In 2010, I traveled to Uganda — and what I saw there rewired how I think about business and purpose. It led me to found Three Avocados, a non-profit coffee company that funds clean water projects in developing countries. That trip taught me that business, done right, is one of the most powerful forces for good on the planet.
Now I'm taking everything I've learned — the wins, the hard lessons, the faith that held it all together — and investing it in owners who want to build stronger businesses and make a greater impact.
-Joe Koenig,
Business Advisor and Founder of Compound Impact System
The vision
You want your business to do more than grow its revenue. You want it to take care of your people, strengthen your community, help people around the world, and build wealth and freedom for your family. Compound Impact System helps you connect that bigger purpose to the decisions and work in front of you.
The values behind my work
My Christian faith shapes my commitment to integrity, generosity, and caring for people. You do not need to share my beliefs to work with me. Our work starts with your business, your goals, and your values. If faith is part of how you think about your business, there is room for that conversation too.
I work with business owners remotely and offer meetings at clients’ businesses in the St. Louis area.
Work with me
1:1 Business Advisory
An experienced business advisor across all six Principals — at monthly, twice-monthly, or weekly cadence, matched to the season you're in. For owners who are stuck, overwhelmed, or growing fast.
Compound Impact Groups
A small peer group of up to 8 business owners walking through the system together. Monthly group calls facilitated by Joe, peer accountability, shared Slack — the people who will tell you what you can't see from inside it.