Direct, 1:1 business advisory with Joe.
You don't have to carry every hard business decision alone. Work one-to-one with Joe to think through the hire, the growth decision, or the problem that keeps coming back — and use the Compound Impact System to decide what to do next.
Who this is for
You’ve built a business that works, but running it has gotten harder in ways you didn’t expect. Most owners come to me in one of three situations.
The business is generating revenue, but you can't see the path through whatever ceiling you've hit — maybe revenue, maybe team, maybe energy. You've been working on the same problem for months without breakthrough. You need someone who can see what you can't see from inside it.
The day-to-day is consuming you. You're working harder than ever and the business isn't getting easier. You're the bottleneck on everything and you know it, but you can't get out of the weeds long enough to fix it. You need help installing the system that lets the business stop depending on you for every decision.
The business is doing well, but you've never operated at this size before. You want a thinking partner who's already built, scaled, and exited a business — someone who can name what's coming around the corner before you hit it, and challenge you when it matters.
A thinking partner who understands the weight of ownership.
When your team looks to you for answers, it can be hard to find someone to help you think through your own questions.
I co-founded a software company, grew it to more than $10 million in annual recurring revenue, and sold it to private equity. Along the way, I learned some hard lessons about holding on to responsibilities too long and chasing revenue that pulled us away from our priorities.
I bring that experience to our work together: helping you think through difficult decisions, focus on what matters, and put the next steps into practice - with the business and life you want to build in view.
- Joe Koenig
What you get
This isn't a curriculum you complete on top of running your business. We use the system on the problems already in front of you — the hire you're unsure about, the customer who's leaving, the number that stopped making sense, the decision you keep putting off.
A focused start. Room to keep building.
First Principals gives our work a clear beginning: six sessions over 90 days to assess your business, focus on what matters most, and put practical improvements into action. At the end, you can continue independently or choose a monthly, twice-monthly, or weekly advising rhythm that fits your business.
We assess the business together and focus our work on the priorities that need attention now.
Review your progress after 90 days and decide whether continued advising would help you keep building.
One-to-one advisory or a peer group?
One-to-one advisory gives your business focused attention, practical recommendations, and accountability at a cadence matched to your needs. Compound Impact Groups adds perspectives from other owners, shared learning, and peer accountability. We’ll discuss which format fits your situation and whether combining them would be useful.
Pricing
First Principals
90 days · Six private sessions · $5,000
Lasting impact starts with what you invest today.
A focused business advising engagement to help you understand where your business stands, choose what needs attention most, and begin putting practical improvements into action.
Full Compound Impact business assessment
Six private, one-hour advising sessions with Joe
Focused action plan built around your priorities
Practical tools and guidance tailored to your business
Between-session support through Slack or email
Closing progress review and plan for your next 90 days
You bring knowledge of your business and the commitment to act. I bring experience, structure, and practical guidance. You and your team put the decisions into practice.
At the end of 90 days, continue independently or choose ongoing advising. No automatic renewal.
Ongoing advising after First Principals
Keep building with a rhythm that fits your business.
Optional, month-to-month advising after First Principals. No new three-month minimum.
Build
(Monthly)
$1,000/mo
One 60-minute session each month to review progress, work through decisions, and keep your priorities in focus.
Grow
(2x Month)
$1,750/mo
Two 60-minute sessions each month for more frequent decisions, feedback, and review of the work you’re putting into practice.
Accelerate
(Weekly)
$3,500/mo
Every week, bring the decisions you can't afford to get wrong and the problems you haven't been able to move forward. Work through them with Joe, choose the next steps, and return the following week to review what happened.
Monthly group call, shared Slack, monthly 1:1 meeting, full system access.
$1250/mo
Every ongoing advising plan includes practical guidance across the six IMPACT Principals, support between sessions, and an annual diagnostic check-in. You and your team remain responsible for implementation.
The hire you're unsure about. The margin you can't explain. The decision you've been putting off. Have someone experienced to work through them with you, so you can choose your next move with greater confidence.
+ Add the Group to any advisory plan for $1,000/month. Work privately with Joe on your business and gain shared perspective and peer accountability in the Group.
How this works.
Start with a conversation. Book a free 45-minute discovery call with Joe. Talk through what’s happening in your business, what you’ve tried, and what you want to change. If you’ve taken the diagnostic, bring your results.
Start with First Principals. If we’re a fit, begin a focused 90-day engagement with six private sessions, a business assessment, and practical guidance on your priorities.
Put the work into practice. Make decisions, take agreed actions, and review progress together. Finish with a plan for your next 90 days and the choice to continue independently or with ongoing advising.
Questions about business advisory
What is the difference between a business advisor and a business coach?
The roles overlap. Business coaching often emphasizes clearer thinking, leadership, and accountability. Business advisory emphasizes experienced recommendations on business decisions. My work combines both: I bring practical advice from building and exiting a company, challenge your thinking, and help you follow through.
Who is business advisory for?
I work with owners of established businesses, typically with 5–50 employees, who want a stronger team, clearer priorities, and a business that depends less on them for every decision.
What will we work on first?
We start with your most pressing business issue. We use the six IMPACT Principals to understand what is happening, agree on practical next steps, and review progress.
Will you run the business or manage my team?
You remain responsible for decisions and implementation. I provide advice, help you prepare for difficult conversations, and review progress with you. Direct team management is not part of the standard advisory engagement.
Do I need to share your faith?
No. I work with owners of different beliefs. Our work centers on your business, your goals, and your values.
What does business advisory cost?
First Principals is $5,000 for a 90-day engagement with six private, one-hour advising sessions, a full business assessment, a focused plan, practical tools, and between-session guidance. It ends after 90 days with no automatic renewal. If you choose to continue, Foundation is $1,000 per month, Momentum is $1,750 per month, and Intensive is $3,500 per month. Continued advising after First Principals is month-to-month, with no new three-month minimum.
Can we work together remotely?
Yes. Sessions are generally held remotely. Meetings at your place of business are also available in the St. Louis area. We’ll discuss the format that fits your situation.