Insights: Principal & Interest

Ideas on building a business that compounds in every direction — not just revenue. From Joe Koenig, who built, scaled, and sold a software company, and now helps other owners do the same.

when both are true

The season I sold my business and walked through the hardest stretch of parenting I'd known — and what holding both, at once, taught me about God.

compounding more than revenue

Revenue isn't the only thing that compounds in your business. Four things do — and tending all four is the difference between a bigger business and a bigger life.

what is your profit for

The first question I ask every owner — and why the ones who can answer it build differently.

"Anyone who needs what we do" is the most expensive answer an owner can give. Getting clear on who you serve best usually grows revenue — even though narrowing feels like the opposite.

Most businesses stall somewhere between $500K and $1M, and it's rarely for lack of effort. What breaks the ceiling is a team that multiplies the owner rather than merely helping.

Most Christian business owners build a company that slowly starts running them. I help owners of established businesses install a system across six areas so the business compounds instead of drifts — in profit, in people, and in what the profit is finally free to do.

A business framework for Christian small business owners building companies that compound impact across good jobs, community impact, world impact, and personal wealth.

Copyright@2026

Most Christian business owners build a company that slowly starts running them. I help owners of established businesses install a system across six areas so the business compounds instead of drifts — in profit, in people, and in what the profit is finally free to do.

A business framework for Christian small business owners building companies that compound impact across good jobs, community impact, world impact, and personal wealth.

Copyright@2026

Most Christian business owners build a company that slowly starts running them. I help owners of established businesses install a system across six areas so the business compounds instead of drifts — in profit, in people, and in what the profit is finally free to do.

A business framework for Christian small business owners building companies that compound impact across good jobs, community impact, world impact, and personal wealth.

Copyright@2026